While most developed countries are still combating the collateral impact of last year’s global recession, India is rapidly bouncing back into action. Concomitant with this transformation in the economic scenario is the engineering of IT-enabled products and services that are exponentially impacting the economic and administrative landscape of the country.

Banking and financial institutions are adopting extensive use of the merits of the Internet to reduce transaction and customer response time. With deployment of smart transmission and distribution systems, the energy sector is promising positive growth. Online diagnosis and robust hospital management systems are making way for new innovations in healthcare. Similarly, effective enterprise resource planning, streamlined supply chain management, and adoption of eco-friendly practices have given a leg up to the Manufacturing, Logistics, and Retail industry. Going forward, Aadhar, the Unique ID project is poised to change the face of governance in India. The recent 3G spectrum auctions are all set to take the revolution in mobile communication to the next level.

Those that invested in Green IT are beginning to see that Green Business means Profitable Business. While companies that stayed ahead of the IT Curve are now enjoying their lead that has made it difficult for their competitors to catch up with.

The NASSCOM – CNBC TV18 IT User Awards, the nation’s most credible and authoritative awards for rewarding excellence in IT implementation, will seek to recognize companies that have used IT to create strategic advantage, optimize costs, develop synergies across businesses, communicate in real time and enhance customer service standards.

In a unique endeavour to recognize and reward, the Nasscom – CNBC TV18 IT User Awards 2010 puts the spotlight on institutions adopting IT to change thelives of thousands of Indians. Affirmative action by industries on environment-friendly practices will also take centre stage during these definitive awards.

'IT User Awards' pioneered by CNBC-TV18, undisputed leader in business and NASSCOM, the premier trade body and voice of the software and services industry in India, provides a platform that encourages the adoption of IT by organisations across the sectors.

The primary objective of the awards is to support and motivate adoption of IT in Indian companies to create strategic advantage, optimize costs, develop synergies across businesses, communicate in real time, and enhance customer service standards.

The NASSCOM CNBC-TV18 IT User Awards 2010, this September in Mumbai will witness a gathering of eminent industry leaders from across the India and across the world will recognize and honour their peers for the tremendous success of their organizations and also their immense contribution to business community and our society.